In this project, I was responsible for crafting all the motorcycle-related content for the PACKTALK EDGEPHONES launch. This included writing copy for the website, datasheet, promotional materials, and social media.
THE ONLY TRAINING ACCESSORY YOU NEED
Introducing the PACKTALK EDGEPHONES – the perfect addition to your PACKTALK EDGE communicator (sold separately), designed to revolutionize your training sessions. Say goodbye to conventional methods and embrace the future of dynamic, helmet-free communication. The EDGEPHONES deliver crisp, clear instructions and real-time feedback, transforming your training into an engaging, efficient, and safe adventure.
With features like Sound by JBL, water resistance, passive noise reduction, and a noise-filtering detachable microphone, the EDGEPHONES offer an exceptional experience. They also come with a convenient carrying case to safely store them when not in use. Elevate your EDGE experience and break the limits of traditional training methods today!
EXCITING PRODUCT LAUNCH
Working on the launch of this groundbreaking product was an incredibly exciting experience. This wasn’t just another communicator – it was something entirely different, and I had the privilege of being the sole writer responsible for all motorcycle-related content across multiple platforms, including the website, datasheets, and more.
For the promotional poster, we aimed to go beyond the typical approach. We wanted something that truly stood out, both in copy and imagery. Collaborating closely with the studio team, we created a visual that perfectly captured the essence of the product. The goal was to avoid any confusion with the similar PACKTALK EDGEPHONES ORV, ensuring our audience understood the product’s distinct features.
Once the poster design was finalized, we moved on to creating banners for Google and social media. I also worked on the newsletter, utilizing the content and visuals we had developed. Another fun asset I worked on was the 3D installation video, which turned out amazing. The product launch was a huge success, and the positive response was overwhelming, especially during the pre-order phase.
I’m incredibly proud to have played such a significant role in this successful product launch. From creating a striking visual to writing clear, concise copy with practical use cases, it was an exciting and rewarding project to be a part of.
See my full portfolio here.
