These days, Black Friday is a global phenomenon, which makes people excited to purchase those items they want to buy with a nice hefty discount.
THE IDEA
Following the creation of striking visuals for Edgephones, End of Season Sale, Amplify Your Ride, and various campaigns, our ambition was to take things to the next level. The objective was clear: to conceive the most outstanding Black Friday campaign in the company’s history. Extensive research guided our approach, leading us to the development of a stylish black and white design, accentuated by a touch of yellow to introduce highlights and enhance visual appeal.
As I’m in charge of the motorcycle marketing, we started working on this first. A copy wasn’t needed for the posters, as we had a clear idea of the messaging. The studio created an amazing design, with my help. Once we completed this design, we also made a more general design that featured outdoor and ORV.
THE RESULT
I’m super excited about the end result. The design looks so clean, and due to the yellow accents, it really pops. It was great being so involved with the studio to create this. Once we finished the poster, the Google and social banners were created. We send all the materials over to the regions so they can be implemented in the stores and on their sites.
We also had several newsletters written, designed, and sent by me. What makes it great is, that I have a clear vision of how we can make the most out of them. Sending segmented newsletters and highlighting our sale to those who showed interest the first time round, improved our sales drastically.
As a team, we delivered a highly successful campaign that looked amazing, over exceeded its goal, and made an impression. I’m proud of the designs we have been creating in the last few months.
See my full portfolio here.
