To promote the riding season, we decided to do a sales campaign called Time2Ride, from Waterproof to Dustproof. A great campaign, with amazing results.
THE IDEA
Time2Ride was born out of the idea that motorcyclists around the world are really getting into riding their bikes around April and May. A sales campaign was planned for May. So we used the opportunity to tag the two together, and I quickly came up with this name. The tag line from Waterproof to Dustproof is a nice one that came together when the studio and I were brainstorming ideas for the visuals.
The studio came up with the idea to have these two images blend together and show water on one side, suggesting the winter season and dust for summer on the other side. The tag line was just a nice wordplay on their idea that stuck around. The studio did an amazing job of transforming the visual idea into a real design.
THE RESULTS
The design of the product is exceptionally impressive, and true to our standard practice, we presented a variety of materials to our distributors. Our typical approach involves initiating work on the poster as the primary material. The poster serves a dual purpose, serving as an eye-catching in-store display and an effective element for magazine advertisements. This initial step provides a tangible visualization of how the overall design takes shape.
Following the completion of the poster, we expanded our creative efforts to include social media and Google banners. This comprehensive strategy ensures that the design is seamlessly integrated across various platforms, maximizing its visibility and impact.
Personally taking charge of the newsletters, I meticulously wrote, created, and designed content that resulted in one of the most successful campaigns the company has ever undertaken. The positive outcomes were widespread, contributing to a significant boost in overall engagement and customer response. I am genuinely pleased with the success of this campaign. From the initial design stages to the final implementation across diverse marketing channels. The cohesive synergy of these elements has undoubtedly exceeded expectations, marking a notable achievement for our team.
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