Tech updates are always fun little campaigns to be working on. Meshed Together was one of those campaigns for which I created the visual idea and content.
STAY CONNECTED IN MESHED TOGETHER
Once again, Cardo took a giant leap into the world of connectivity. This update seamlessly integrates Cardo DMC with Sena Mesh. This release wasn’t aimed at all our devices but only at the Packtalk family.
These types of campaigns are not the easiest to bring to life, as we don’t want to actively promote our competitor’s devices. I came up with the idea based on some vintage poster design, which highlighted both brands’ main colours and linked them together in a captivating illustration.
The title Meshed Together, fitted perfectly with this. Together with the studio team, we worked out a great design within a very tight deadline. Although we had a tight deadline, we managed to pull it off and share this exciting news before the end of the season.
SOCIAL ANGLE
The tech update was communicated via our global newsletters and social media carousel. For both, I created the wording and helped out with the design. The announcement got a great response online, and it was great to see the design we made being used by press outlets.
SOCIAL MEDIA CAROUSEL
See my full portfolio here.
