Our brand’s sales season kicks off with the Valentine’s Day promotion, and what makes it cool this time is our duo sets.
With the lovey-dovey vibe in the air, we have some exciting chances to get creative and have fun with this theme. It was the first sales campaign I had been working on since joining Cardo, and I wanted to make a good one.
THE IDEA OF THE SALES CAMPAIGN
We had the luck to be working with influencers from time to time. The idea was to have a loving couple feature in the designs of the sales campaign. A small highlight with red/orange made it all come together.
Initially, they wanted to reuse the tag line from the year before, but I convinced them to update it to a new one: TRUE LOVE COMES IN PAIRS. It is a great way to link also the message of our communicator duo sale.
END RESULT
I’m happy with the end result. As it was my first campaign, I’m still trying to find my bearings and understand what we can do with the brand to elevate it to new heights. That said, this campaign was a success and generated a lot of sales across the board.
We created great materials such as posters, social media banners, newsletters and more.
See my full portfolio here.
