The exciting part of working at Cardo is that within just a few months of starting, I launched my first small campaign and helped out with the launch of the Packtalk Custom. A completely new product that didn’t have the easiest of launches.
THE PRODUCT
Step into the innovative world of Packtalk with the premier upgradable Mesh communicator. Right out of the box, the Packtalk Custom comes fully equipped with essential features, including 2nd Gen. DMC, Bluetooth 5.2, built-in FM radio, music streaming, and the convenience of making and receiving phone calls on the go.
Unlock the potential of adding features through the Cardo Connect App. Tailor your unit to your preferences and pay only for the features you want precisely when you need them. Personalize your communicator just like you do with your motorcycle.
THE LAUNCH
As it was the first time any brand in the motorcycle communication industry came with a product like this. It was quite tricky to get the messaging right. I was part of the team that worked on the initial message and helped create all the digital assets, including the newsletter.
It was still in my early days at the company, and it was great to work on something new and be part of the launch. The launch of the Packtalk Custom didn’t come without struggle. As a subscription-based product, that always brings some hesitation from end-users. The messaging was slightly changed after the initial feedback, and we kept promoting the product over time. Our datasheet played a big role in getting the message across.
Some of the materials I worked on included the datasheet, review guide, Google and social banners, advertisements, newsletter, and installation video. The experience of working on a difficult-to-market product made it a challenge. To try to find a message that brings clarity and explains it properly took some time. But as a team, we successfully did it.
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