2018 – 2020 | OTHER LEARNING ROBOTICS

Next to Ozobot we were also selling other robots that helped children with learning to program. As part of my marketer job at a Dutch importer, I was creating some of the marketing materials.

INTELINO

For generations, children have been growing up with toy trains. I would be lying if I didn’t write a wooden toy train on my Christmas list, but unfortunately I never got it. However, that is not what this blog is about. This blog is about the Intelino train, a classic train reinvented. Giving children from 3 years and up the opportunity to playfully start learning to code and program.

For this product, I had to prepare a lot of materials before the launch. I started by creating the product text that would be used by all the resellers. It was fun to write about the product, and as part of “research” to play with it. The main message that we wanted to bring across is that learning can be fun and easy. It was important to have the manual translated to Dutch as well, as that was the main market we were working with.

Intelino already offered some lessons, so I translated these and made sure the design looked great. The importance was to keep it simple and easy to understand. As the target audience for these lessons are young children. Once again, we made sure that the materials were tested a few times to make sure that what we created was properly working and understandable. The lessons make learning fun, as this is such an important part of the process.

Another new product I did some work on was the Robobloq Qobo. This is a toddler-friendly programming robot for ages 3 and up! The snail robot can be programmed through programming puzzles and teaches toddlers the basics of programming in the most playful way possible. Additionally, it challenges children to think in solutions. The Qobo snail features an interactive face that starts smiling when touched, a speaker, and a snail shell with LED lighting.

Robobloq already created an amazing education booklet, filled with puzzles to educate toddlers. I honestly love the art style of the booklet, and I had the great task to translate it to Dutch and make it fit within the design. It did require quite a bit of work, and we did change bits and pieces to make it work better for our market. A highly enjoyable project to work on with a great end result.

Qobo handleiding

See my full portfolio here.